Most organizations now consider having a corporate car to be essential, regardless of whether it is utilized to move people, supplies, or merchandise. Company vehicles are fantastic for advertising in addition to having a ton of other advantages. Your brand may grow significantly with a custom-wrapped car. Vehicle branding may be a tremendous component of your marketing plan, but done incorrectly, it can swiftly backfire.
Understanding how to promote your business with high-quality graphics and avoiding being a nuisance in your community will help you maximize the return on your investment in the garage logo. So, to help you get started with vehicle branding, this article will highlight the dos and don’ts you must consider before beginning your advertising journey!
The Dos of Vehicle Branding
Here are some of the dos that you must take care of while developing your vehicle branding strategy.
Consider Your Vehicle’s Specifications
Before even beginning to create your vehicle covers, find out your vehicle’s specifications or canvas. Your company’s car serves as the backdrop for your marketing visuals. You will use the vehicle’s surface to display your advertisement graphics.
You may create customized car wraps for your company’s needs using vehicle template files. You can also take pictures of your autos from various angles instead of using templates. Take notice of your automobile’s curves, rivets, door knobs, and other distinctive textural features. With the help of these elements, you may develop clear, readable car graphics for advertising.
Make Use of a Reputable Installation Expert
Hire a skilled professional if you want the task done correctly. It takes a professional to apply a great paint job to a car and a high-quality vinyl wrap. Professional car wrapping needs to be done in a spot free of dust.
Your vehicle’s surface may need to be cleaned and prepared in more than one phase. Razor-sharp blades are required to trim vinyl. In addition to their expertise to design a logo, a professional would avoid scratching or cutting the original paint on your automobile.
Spread Your Company’s Brand Message Appropriately
Know the company values and objectives you want to express through car graphics. Symbols may convey your brand’s individuality or character. As a result, it’s critical to effectively communicate your brand message so that people can recognize your company’s identity from the car wraps.
A robust vehicle image highlights the critical components of your brand and what makes it distinctive. You may show important information like your company name, motto or emblem, and contact data with the appropriate graphics on your vehicle. To set your business ahead of your competitors, make sure your vehicle graphics or car wraps stand out.
Display the Appropriate Information
Giving relevant information and steering clear of anything unsuitable or untrue are the keys to branding and building trust with your customers. You must create a design that communicates all the brand-related information potential buyers need to know to initiate business.
Make sure your vehicle design prominently displays your name, a description of your goods, and a phone number. Utilize straightforward layouts and just enough information for the audience to read. Bold colors strongly impact people, exhibiting a distinctive, attention-grabbing design and differentiating your business. However, it would be best if you did not go overboard as it may look tacky.
The Don’ts of Vehicle Branding
Here are some of the things you must avoid in vehicle branding.
Avoid Overcrowding
When developing branded automobiles, information overload is one of the worst blunders. Some may believe they must obtain the most value for their money and display every detail of their business operation from start to end on all the available surfaces of their corporate vehicle.
However, all your potential customers need to know is your company’s name, your contact information, and the services you offer. A lot of visuals will make it difficult for people to read your message if you overload your design with patterns and unnecessary information. Doing so will make the content hazy. So, if the formatting seems overly complicated, consider simplifying it.
Avoid Using Overly Fancy Fonts
Using extravagant fonts may make the graphics look tacky and unreadable. Ensure to use a legible font that is easy to understand for everyone. Since some fonts could be challenging to read while driving, it is advised against using them when working on your project designing a safety logo.
It could harm your marketing effort and make a wrong impression on your customers. Your car branding should use a clean, legible font that is simple to see from a distance. Finding a method to use images in your design can have a significant impact since people connect better with human faces.
Avoid Cheap Materials
Cheap materials may seem appealing initially, but they might not hold up as well as a branded one and eventually fade or change color. The worst aspect of cheap vinyl is that it will damage your paint when it is taken off.
Your company will be seen as unprofessional if you employ inexpensive products, which typically signal cutting costs. Moreover, you will have to spend more to replace the graphics and repair the paint damage on your vehicle. So, it is better to verify that the vinyl you select is high quality before applying.
Avoid Monotonous Graphics and Small Fonts
Companies strive to stand out and be visually appealing while creating visual advertisements rather than just conveying the material to the audience. You should use colors, styles, and phrases in vehicle branding that won’t dull the audience. It should leave them with a positive image of your company.
A small font will make it difficult for your audience to understand the message. Choosing a readable font size will prevent your investment in vehicle branding from being for naught. Your vehicle can circulate the town without anyone knowing what it is promoting. Anyone around should be able to easily see the images and fonts on your automobile from all angles.
Benefits of Vehicle Branding
You will benefit from vehicle branding immensely and reap the return of investment indefinitely by setting your company apart from the competition by turning your vehicle into a moving billboard. Here are some of the advantages of vehicle branding.
- Increasing brand recognition to enable individuals to grasp your company’s mission better
- Promoting the goods or services that your company offers
- Distributing the brand message
- Leaving a positive impression on both current and future customers
- Reaching your target market more effectively
- Increasing brand identity by reaching a broader audience
- Increasing visibility and connecting with more local potential customers
- Captivating marketing to outperform your rivals and attract potential customers
Conclusion
You must think carefully about effectively branding your business to get the most out of your vehicle branding. Most individuals spend at least a small part of their day on the road, whether for work, school, or errands. Every company should take this as an opportunity to promote its brand and leverage the garage logo unobtrusively.
Even if onlookers are not actively taking in the content of your commercial, they are still acknowledging it psychologically, leaving a lasting impact on a possible customer. Consider these dos and don’ts before applying a magnetic sticker to your vehicle or covering your company van in a massive wrap.
