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How Multistreaming Can Be More Popular Than Live Streaming

by Ellie Singh

Every social media platform now offers live streaming. YouTube, Facebook, and even LinkedIn have their own live-streaming services. Live streaming continues to grow and is expected to reach USD 534.37 billion by 2030, with a compound annual growth rate of 29.3%. The live-streaming market has grown significantly in recent years, taking a giant leap forward. Live video or live streaming activities began in mid-2015 and have been steadily increasing year after year. The number of streamers and the amount of content streamed has steadily increased in recent years. Furthermore, the growing popularity of eSports and video games contributes to market growth, hastening live video game streaming. You miss out on millions of potential viewers if you only stream to YouTube or Facebook. Do you want to reach more people on more than one platform? You should then begin multistreaming.

Multistreaming Vs Live Streaming

  • Multistreaming

There are numerous platforms available to expand your viewership and reach new audiences, including Facebook, Twitch, YouTube, Trovo, and TikTok. What if you could stream on all of these platforms at the same time, rather than scheduling streams to different platforms at different times? This is where multistreaming comes into play. Multistreaming is the simultaneous broadcast of live video content to multiple platforms. You’re multistreaming if you’re streaming to your YouTube channel and then decide to stream the same content to your Facebook group at the same time. Multistreaming is a great way to test out different platforms to see where your content resonates the most.

  • Live Streaming

Like live TV, live streaming technology allows you to watch, create, and share videos in real-time. To live stream, all you need is an internet-enabled device, such as a smartphone or tablet, and a platform to live stream from. Facebook Live, Instagram Live stories, Twitch TV and TikTok are some of the most popular live-streaming apps right now. Live to-stream, as opposed to pre-recorded videos that can be cut and edited, is just that live and uncensored. Some live streams can be set to private. Video conferencing, such as Skype or Zoom, use live streaming technology to allow you to communicate with people you’ve invited. To ensure that they remain private, They should be password protected, and passwords should not be shared with strangers. Some live streams are open to the public and may be viewed by hundreds or even thousands of people. Viewers can comment and interact with the live stream by posting messages that appear alongside it. They can also share emojis like hearts and gifts like coins that appear on the screen.

Why Is Multi Streaming More Popular?

Multistreaming is an extremely useful tool. One of the primary benefits is that you can attract viewers from two or more platforms, resulting in more eyes on your streams than ever before. Influencers, brands, businesses, and artists all use multiple platforms to increase their viewership, and you can do the same.

There are multiple perks of multistreaming. So, let’s dive into its popularity

  • More platform is directly proportional to more audience

When you only stream to one platform, you risk losing billions of viewers who are present on other streaming platforms. That is no longer the case with multistreaming. You will probably want to maximize the reach of your content as much as possible, especially if you’re just starting out as a streamer. In the end, the more platforms you are on, the 

more potential viewers you will reach.

  • Every platform has its own specialties

Use all the advantages that bigger platforms are providing. While other platforms are gaining popularity, Twitch remains the most popular live-streaming platform. YouTube has the advantage of allowing VODs to live on your channel, allowing you to earn views long after your stream has ended. Each platform has analytics and metrics that you can use to your advantage. You can examine engagement across multiple platforms to see if any are more popular than others, and then focus your efforts on the ones where your content has the most impact.

  • You can save time 

If you are not yet using multistreaming, you are essentially wasting valuable time that could have been spent creating more creative content to increase engagement. Multi-platform streaming is a fantastic way to save time. YouTube, for example, automatically saves your live streams and uploads them as videos for viewers to watch if they missed them or want to watch them again. This saves you time because you no longer have to download and upload your live streams to different platforms separately. Because the streams are saved, you can repurpose and upload them.

  • Analytics

Each streaming platform has its own set of features. For example, the analytics and metrics available on platforms such as YouTube and Twitch can help you understand where your content is performing best, who the majority of your viewers are, and so on. This information will go a long way toward assisting you in making an informed decision about which platform to stream to. These analytics not only save you time but also show you where you can improve your content.


Multistreaming to social media has numerous advantages. You can reach your target audiences where they and obviously you are most comfortable, and make your live streams more accessible to your existing social media followers, even if organic promotion is not available.

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